Eternal youth series sanitary napkin
1. Why can't the price of sanitary napkin industry come down all the time?
A woman will menstruate for about 35 years of her life and use 15,000 sanitary pads.
Currently, there are about 2.5 billion women in the world and 600 million women in China. The gradual increase of women's income also promotes the continuous expansion of high-income women. The consumption proportion of high-end sanitary napkins represented by extremely thin, comfortable and super absorption will continue to increase.
2. What is the competition situation of sanitary napkin industry?
There are two camps in the market competition of China's sanitary napkin industry. Foreign-invested brands, such as protect shubao, le erya, Sophie, jiao shuang and gao jie si, occupy the high-end market in China. Among them, domestic brands cannot fight against foreign brands due to their popularity, competitiveness and other reasons. In today's market of domestic products, the market of domestic products is gradually on the right track, and the brand of sanitary napkin is also making continuous efforts to develop.
3. How to stand out among many brands?
The youth eternal plant herb series pays attention to the reasonable combination of pads and sanitary towels. At present, the market only pays attention to the use of sanitary pads during menstruation. Our products pay more attention to the use of pads, which have more days of use, so as to better regulate and prevent female gynecological troubles. With the development of science and the deepening of health concept, sanitary pads are more marketable and have more selling points. And the youth forever has the medical instrument name and the elimination name, may brush the medical insurance card to consume, also may sell in the daily use department store, the sale way is more diversified.
Product sales model
1. Build brand effect by combining offline and online
At present, we have 500 cooperative stores of chain drugstore in fujian province, and have agents in 14 provinces in China for physical store sales.
There are baidu promotion, taobao store, suning store, jingdong store, douyin video, toutiao and other promotion and operation.
Any brand is to build brand awareness in the process that accumulates over time, "youth always stands in" the whole country before inviting investment joins in at present, ultra-low threshold, everybody can do a boss.
2, as long as the mouth is not afraid to sell
If the product is only put on the container without anyone pushing it, then the product may be put here today, put here tomorrow, and the cabinet will be removed the day after tomorrow.
A good shopping guide should enlarge the value of our products according to the advantages of our products, so as to impress consumers. A good product will bring repeat customers and new customers.
So there is no product difficult to sell, only how you sell.
3, excellent products are not afraid of expensive but worthless
Expensive is all consumers' pet phrase and instinctive reaction, if you say that this herbal essence sanitary napkin, can significantly improve the health of modern women gynecology, palace cold, inflammation, odor, dyenorrhea, how much value do you think it?
Our products are based on the pain point of modern women's gynecology, research and development of the only domestic herbal formula, and applied for a national patent.
Therefore, a product should not only be judged by its price, but also by its value and whether it can bring good benefits to customers and solve their pain problems.
4. We have not only eliminated names but also saved names
More than 90% of the sanitary napkin brands in the market are brand elimination, our products have the most authoritative inspection certificate and report, and as a medical equipment no. Product, the production process needs a sterile, dust-free closed assembly line, which is not possible for many sanitary towels in the market, medical equipment no.
The word "drug apparatus" refers to the approval number of medical apparatus and instruments or plasterers with health care function and other products. The word "drug apparatus and instruments" is divided into three categories. The registration certificate shall be uniformly printed by the state food and drug administration, and the corresponding contents shall be filled in by the (food) drug regulatory department that has approved the registration.
Social trends
1. Low price equals to the low price of material selection
Youth yongyu conditioning pad contains 19 kinds of plateau natural plants and herbs, and sanitary napkin contains 18 kinds of plateau natural plants and herbs. From selecting and purchasing medicinal materials to making 80 powdery powder that can be gently and continuously absorbed by the private temperature of human body, rean patented formula is made into chips, which are respectively implanted in the pads and sanitary towels.
Product unit price includes research and development cost, labor cost, medicine cost, machinery cost, plant cost, transportation cost and so on, these are all necessary costs, no company will provide the highest quality products and services at the lowest price, just like penchi automobile can not sell santana price you say? Our products are expensive and valuable, and we can solve customers' pain points. That's what makes us different.
2. Success requires time accumulation and precipitation
Our products have been developed by many professors and scholars from the university of traditional Chinese medicine for one year, and the formula has been modified twice, and the user experience of more than 1000 people has been experienced three times.
Therefore, yongyong youth products came into being. In June 2017, they were put into production and faced the market. The sales feedback was very good.
Therefore, the company has entered more than 600 pharmaceutical supermarket chains, more than 200 community outpatient clinics and 3 gynecological hospitals. In August, the company attracted investment from all over the country and has recruited more than 80 county and city agents.
3. The improvement of living standard affects consumption concept
Now people no longer worry about solving the problem of adequate food and clothing as before, because now the living standard continues to improve, and the health consciousness also deepens, so the number of people with consumption ability to pursue the quality of life gradually increases, which leads to the rapid development and expansion of the market of high-end products.
How to health care, how to keep in good health is a common research problem of all mankind, comply with the development of society, businesses need to keep up with the needs of The Times, respond to the national call, the development of large health products, do differentiation products, do consumer demand products, do can solve customer pain point products!
Others also sell low-end products cheaper products at the same time, and you are already aware of one-upmanship, these high quality customer demand, this is the opportunity to, seize this rare opportunity now, already help you have a need and desire to find the local economical gain health also can be used in a relaxed and happy, solve the pain points of the products, they are thank you for your and also have a lot of money into your account, no off-season.
Your action now is to seize the opportunity, there is a steady stream of wealth running to you, the opportunity in front of you to hesitate to be others first yo!
Product selling point
Herbal sanitary napkin: contains 18 Chinese herbal ingredients such as mugwort, snow lotus, Chinese aconite, organic pure cotton, no fluorescent agent.
A. functions of mugwort: itchy skin, purging cold and dampness, treating abdominal coldness and regulating menstrual blood.
B. snow lotus: regulate irregular menstruation, regulate menstruation to stop bleeding, warm the palace to enrich blood, warm menstruation to disperse cold and other effects.
C. aconite: its function is to soothe the liver, regulate qi, relieve pain and remove heat and ruffians.
Herbal pad: 19 kinds of plateau natural plant herbal ingredients, such as red ginseng, angelica, mugwort, high-end organic cotton, no fluorescent agent.
A. red ginseng: activating blood and removing stasis, nourishing Yin and replenishing qi, enhancing immunity, inhibiting tumor and radiation resistance, adjusting human endocrine, etc.
B. angelica; Regulating menstruation and relieving pain, promoting blood circulation and removing blood stasis, smooth and smooth;
C. moxa: warm the palace and protect the palace, chase cold clearing damp, warm the meridians, relieve itching, treat cold pain in the abdomen and regulate menstrual blood, etc.
